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How to Promote Your Online Business
Relative to many other types of businesses, online ventures provide a start-up with a low cost method of establishing and inexpensively promoting the business. Here are a few ways you can do it.
Announce your online business (see www.nsw.gov.au/information-about/business-industry for more info) with a well done press release containing a concise description of what your business is all about. Keep it straightforward and eliminate flowery overtones. Have a professional create it or if you do it, use Associated Press Guidelines (who, what, where, when).
Marketing your article to a number of directories that specialize in that area. Make sure that the articles you submit incorporate your photo, your legal business name and a properly registered URL.
Research, and use pay-per-click advertising. It is an effective way to draw attention to your site and control costs.
Grow a list of clients that relate to your web business. Don’t expand your list with friends to build up the numbers. You can accomplish this with an opt in box on your site or by sending out a solicitous newsletter that invites potential clients to sign on in exchange for an added discount or a free prize or other inducement.
Online message boards that have some relevancy to your business can be subtlety utilized to your advantage. Come across as knowledgeable but not as a know-it-all in discussions. Promote your business indirectly through your profile or signature line. (more…)
Five Low Cost Ways to Market Your Business
Some businesses start with a lot of capital to market their business and get the word out; others have none. If you fall into the second category, here are five ways to help you market your business, while spending little to no money. (For more information on business marketing www.sba.gov/content/marketing-101).
#1: Build an Online List
Building an online list is easy, as long as you have a way for people to sign up for your list. One if the best ways to do that is to create a website and offer visitors the chance to join your list.
#2: Use Your List to Send Offers and Discounts Via Email
While sending out real mail costs money, sending out email does not. You can build newsletters and marketing emails with a monthly paid or free service, like Aweber or Mail Chimp.
#3: Take Advantage of Pay-Per-Click Promotions
If you get your hands on a free Google or Yahoo credit for pay-per-click services, use it! It is like getting free marketing dollars that you can use to funnel targeted visitors to your website and get them to join your list. (more…)