Some businesses start with a lot of capital to market their business and get the word out; others have none. If you fall into the second category, here are five ways to help you market your business, while spending little to no money. (For more information on business marketing www.sba.gov/content/marketing-101).
#1: Build an Online List
Building an online list is easy, as long as you have a way for people to sign up for your list. One if the best ways to do that is to create a website and offer visitors the chance to join your list.
#2: Use Your List to Send Offers and Discounts Via Email
While sending out real mail costs money, sending out email does not. You can build newsletters and marketing emails with a monthly paid or free service, like Aweber or Mail Chimp.
#3: Take Advantage of Pay-Per-Click Promotions
If you get your hands on a free Google or Yahoo credit for pay-per-click services, use it! It is like getting free marketing dollars that you can use to funnel targeted visitors to your website and get them to join your list. (more…)